Amit Mackar joined the GGP team in 2018 as a marketing and branding advisor. He primarily focuses on portfolio company marketing strategy support, validation of brand positioning and messaging, and guiding relationships with various agencies. Amit has additionally helped source candidates for GGP portfolio companies, leveraging his broad network across brand management and marketing.
In addition to working with GGP, Amit is a co-founder of Peanut Butter and Imagination (PB&I), a full-service marketing, brand strategy, and production firm that has worked with clients such as Crayola, Domino’s Pizza, KIND Snacks, and more. Before PB&I, he was a Brand Manager and Senior Marketing Director at Proctor & Gamble and The Dannon Company.
Amit received a BS in Industrial Engineering at Purdue University. He lives in Brooklyn, NY with his wife and daughter. During COVID, he’s taken up cooking – graduating from microwave to air fryer as his go-to.